DVR Technology Developments LLC. PRIVACY POLICY
DVR Technology Developments (Striatech) is committed to protecting the privacy and security of your personal data by complying with all data protection laws applicable to the United States and EU.
We greatly respect your privacy and will do our utmost to keep the information you provide to us secure. This includes information that you submit to us via our website, in-store, by telephone or any related applications and services.
The purpose of this privacy policy is to clearly explain the information we collect, how we use and share it, how to manage your marketing preferences and a confirmation of your rights. It is important that you read this privacy policy when we are collecting or processing personal information about you so that you are aware of how and why we are using your personal information.
Please also read our Terms of Service.
It is likely that we will need to update this privacy policy from time to time so please return to this page in order to keep up-to-date with any changes. When we make significant changes to the policy we will also notify you accordingly where we have accurate contact details and where you would expect to receive communications from us.
If you have any questions regarding our privacy policy or you object to any changes made in the future, please contact the Data Protection Officer at DVR Technology Developments using the contact details at the end of this policy.
For brevity throughout this policy, ‘we’, ‘us’ and ‘DVR Technology Developments’ are used to refer to DVR Technology Developments LLC, and all its affiliates including Teknatool USA Inc, NOVA, DVR, Striatech
Who we are
DVR Technology Developments is an electric motor systems manufacturer located in the USA, New Zealand and China. For all our services, the data controller responsible for the privacy of your data is DVR Technology Developments LLC.
Why we collect personal data
So that we may provide a service and fulfill any obligations to you (as a visitor, user, or our customer) it is necessary for us to collect and process personal data. There are a number of regulations in the USA and The EU General Data Protection Regulation (Regulation EU 2016/679), (GDPR) sets out in law a number of different reasons why a company may collect and process your personal data. We use the following lawful basis for processing your personal information:
Consent
We may process your information in situations where we have gained your explicit consent. For example, when you tick a box to receive our email newsletter.
Generally, we do not rely on consent as a legal basis and you have the right to withdraw your consent to marketing at any time by contacting us using the contact details at the end of this policy.
Contractual obligations
We process personal data routinely to comply with contractual obligations we are about to enter into or have entered into with you. For example, we need to collect your delivery address details and pass to our couriers in order to deliver your purchase to you.
Legitimate interest
We require your data to pursue our legitimate interests in a way which might reasonably be expected and which does not impact your interests, freedoms and fundamental rights. For example, we can use your order history to send you personalized offers and your address details to send you direct marketing information by mail. We can also combine the shopping history of many customers to identify trends to better understand their needs.
Legal compliance
In certain situations, the law requires us to collect and process your data to comply with our legal or regulatory obligation. For example, we can pass details of fraudulent transactions or other criminal activity affecting our business to law enforcement.
Information we may collect about you
Personal data means any information which relates to an individual and can be used for the purposes of identification, either directly or indirectly, typically through the use of an identifier. It does not include data where the identity has been removed.
We have grouped the different kinds of personal information we may collect, use, share or otherwise process about you below:
Data classification
Types of information
Identity Data
Data that can be used to identify you
Title, first name, last name, username or social identifier, date of birth, and gender.
In certain situations, we may also request you provide personal identification documents.
Contact Data
Data that can be used to contact you
Billing address, delivery address, email address, and telephone numbers.
Financial Data
Data relating to your finances
Bank account and payment card details.
Transactional Data
Data relating to your previous transactions
Payment transaction details to and from you (order receipts, refunds, etc.) and other details of products and services you have purchased from us.
Technical Data
Data about the device, browser, operating system, and method used to access our website
Internet protocol (IP) address, login data, browser type and version, internet connection type, time zone setting and location, browser plug-ins and versions, operating system and platform, and other technology on the devices you use to access our website.
Profile Data
Data that builds a user profile when specified
Username and password, purchases or orders made by you, your interests, preferences, comments, reviews, social or marketplace identifier, feedback, and survey responses.
Usage Data
Data about your usage of our website and related services
Information about how you use our website, products and services including details of your visit and which site you came from to ours, the web pages viewed during your visit, any search terms you entered, and the advertisements you clicked on. Please see our Cookie policy.
Marketing and Communications Data
Data that specifies your marketing preferences and/or any communications you have with us
Your marketing preferences such as what information you would like to receive from us and by what method (by email, by mail, etc.).
This includes general communications data such as us making a note of conversations we have had with you in person and/or communications you sent to us.
This enables us to manage our relationship with you effectively and ensures you only receive communications from us that are relevant and timely.
Aggregated Data
We may also collect, use, and share some Aggregated Data about our customers’ behavior patterns and browsing actions. This data may be derived from your personal information, but it does not identify you as an individual so is not considered personal data in law. For example, we may aggregate Usage Data to calculate the number of users visiting a specific website location. Should we combine Aggregated Data with your personal data so that it can identify you as an individual then we treat the combined data as personal data and subject to the provisions of this privacy policy.
Special Category (Sensitive) and Criminal Offence Data
We do not collect any Special Category Data or Sensitive Personal Data about you (such as your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any Criminal Offence Data about criminal convictions and offenses.
If you fail to provide personal information
Where we need to collect personal information, either by law or under the terms of a contract we have with you, and you fail to provide the information upon request, we may not be able to fulfill the contract we have or are trying to enter into with you. For example, to deliver an order to you. This may lead to the cancellation of the contract between us. However, if this is the case, we will notify you accordingly.
How we collect your data
We collect different information about you in a number of ways:
Information you give us
When you create an account, make a purchase, sign up to our newsletter, register for an event, request marketing materials, or give us feedback, we will store the personal information you give us such as your name, email address, postal address, telephone number and card details (encrypted in the form of an authorization token). We will also keep a record of your purchases and any communications you have with us.
Automated technologies or interactions
As you interact with our website, we may automatically collect Technical Data about your equipment and Usage Data regarding your browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. For more information on cookies, please see our Cookie policy.
Information from third parties
We do not seek to obtain, have never, and will never purchase personal information about you from third parties.
However, we do use Aggregated Data sources from third parties to improve the systems, services, and products we provide to you and generally make informed business decisions as set out below:
- Analytics information from providers such as Google
- Advertising network performance such as Facebook and Google AdWords
- Search information providers such as Google
This third party Aggregated Data often relies on your use of cookies. For more information on cookies, please see our Cookie policy.
In some specific situations such as fraud prevention, we may seek to access and use information about you that is placed in the public domain.
How we may use your information
We have set out in the following table all the ways in which we use your personal information. We will only use your information when the law allows us to, and the legal bases on which we rely upon to do so are also included in the table. In some instances, depending on the specific purpose for which we are using your data, there may be more than one lawful ground for processing your information.
Purpose/Activity |
Type of data |
Lawful basis for processing including basis of legitimate interest |
To register you as a new customer |
-Identity -Contact |
-Contractual obligation |
When you make an online purchase when logged in to your account |
-Identity -Financial -Transactional -Marketing and Communications |
-Contractual obligation -Legitimate interests |
When you make an online purchase and check out as a guest (only transactional) |
-Identity -Contact -Financial -Transactional -Marketing and Communications |
-Contractual obligation -Legitimate interests |
When you contact us by any means with queries, complaints, etc. |
-Identity -Contact -Marketing and Communications |
-Contractual obligation -Legitimate interests |
When you ask us to email you about a product or service e.g., you ask for a product manual |
-Identity -Contact |
-Contractual obligation |
When you live-chat with us |
-Identity -Contact -Technical -Usage |
-Contractual obligation |
When you request to join our Email mailing list |
-Identity -Contact -Profile -Marketing and Communications |
-Consent |
When you engage with us on social media |
-Identity -Contact -Profile |
-Contractual obligation |
When you engage with us via our community forum |
-Identity -Contact -Profile -Marketing and Communications |
-Contractual obligation -Legitimate interests |
When you enter prize draws or competitions |
-Identity -Contact -Profile -Usage -Marketing and Communications |
-Consent -Legitimate interests |
When you choose to complete any surveys, we send you |
-Identity -Contact -Profile -Usage -Marketing and Communications |
-Consent -Legitimate interests |
When you comment on or review our products, content, and services |
-Identity -Contact -Profile |
-Consent |
When you fill in any forms e.g., a student discount application |
-Identity -Contact -Profile -Usage -Marketing and Communications |
-Contractual obligation -Legitimate interests |
When you’ve given a third-party permission to share with us the information, they hold about you |
-Identity -Contact -Profile -Usage -Marketing and Communications |
-Consent -Legitimate interests |
When you register your warranty with us |
-Identity -Contact -Usage -Technical -Marketing and Communications |
-Consent -Legitimate Interests -Contractual obligation |
To make suggestions and recommendations to you about goods or services that may be of interest to you |
-Identity -Contact -Technical -Usage -Profile |
-Legitimate interests |
When you browse our website, we may record data analytics to improve our products/services and marketing/communications with you |
-Identity -Contact -Technical -Usage -Profile |
-Legitimate interests |
To deliver relevant website content/advertisements and measure/understand the effectiveness of the advertising we serve to you |
-Identity -Contact -Technical -Usage -Profile -Marketing and Communications |
-Legitimate interests |
To administer and protect our business and this website (including troubleshooting, data analysis, logging, testing, maintenance, support, reporting and hosting of data) |
-Identity -Contact -Technical -Usage -Profile |
-Legitimate interests |
We may collect data from publicly accessible sources (such as government agencies) where you have given consent to share information, or it is made public by law |
-Identity -Contact |
-Contractual obligation -Legitimate interests |
Marketing communications
We aim to communicate with you about the products and services we provide in a way that you find relevant, timely, respectful, and never excessive. To do this we use data we have collected and stored about you as a result of our contractual obligations in conjunction with any contact preferences you have told us about.
We only send marketing-based communications by email where you have given us explicit consent; for example, by ticking the box to opt-in during registration or guest checkout on our website. We use legitimate interest as the legal basis for communications by mail. In both instances, you have the right to opt-out of receiving these at any time either by contacting us or by updating your direct marketing preferences, if available.
As part of our service to you, we may contact you by email or telephone to provide essential information related to your purchase or visit.
Online advertising
To keep you up to date with our brand and help you see and find products we believe are relevant to you, we use our legitimate interests to engage in online advertising.
We target banners and adverts to you when you are on other websites and apps using a variety of digital marketing networks and ad exchanges. These adverts use a number of different technologies such as pixels, ad tags, cookies, and mobile identifiers as well as specific services offered by some sites and social networks such as Facebook’s Custom Audience service.
The banners and ads you see will be based on information we hold about you and/or your previous use of the DVR Technology Developments / Striatech website such as your search history and the products you have looked at or added to your basket.
For more information on cookies, including how you can control what cookies are used, please see our Cookie policy.
How is my personal data shared?
We do not and will not sell any of your personal data to any third party for any purpose.
However, we sometimes share your personal data with trusted third parties as an essential part of providing our services to you as set out in this statement.
Information we share with third parties
We share information with trusted third parties according to the following rules:
- We provide only the information they need
- They may only use your data for the exact purpose we specify
- We work closely with them to ensure your privacy is respected and protected
- If we stop using their services, any of your data held by them will either be deleted or rendered anonymous
Example third party companies we work with
Where necessary we share your data with the following example categories of companies:
- Companies that enable us to get your purchases to you, such as payment service providers, warehouses, order packers, drop-ship providers, and delivery companies.
- Professional service providers, such as marketing agencies, advertising partners, IT companies, and website hosts who help us run our business.
- Credit reference agencies, law enforcement, and fraud prevention agencies, so we can protect against fraud.
- Companies approved by you, such as social media sites (if you choose to link your accounts to us) or payment providers such as Amazon Pay, V12 Finance, and PayPal where you choose to use their payment service.
- Advertising platforms such as Google and Facebook to show you products that might be of interest to you whilst browsing the internet. Please see our Cookie policy.
- Direct marketing companies who help us manage our communications with you.
- Data insight companies to ensure your details are up-to-date and accurate.
- Professional advisors such as our auditors, regulators, external legal and financial advisors.
Sharing your data with third parties for their own purposes
In very specific circumstances we will share your information with third parties for their own purposes.
- Fraud management companies may use the information we provide them for analysis and risk profiling. We may also be required to share data about individuals with law enforcement bodies.
- Where required by law we may disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. Individual requests are assessed on a case-by-case basis.
- Where applicable we may opt your product purchase into a relevant warranty scheme in order to ensure your tools and machines are protected. In these instances, we use our legitimate interests as a legal basis and both the security and privacy of your personal data is our utmost priority. This does not include permission to send marketing communications.
To help personalize your experience on our website we currently use the following companies who in specific scenarios will process your personal data as part of their contract with us:
You have the right to object to any of this processing at any time. If you wish to do this, please using the details at the end of this policy.
How we protect your personal data
We understand how important data security is to you and therefore take all appropriate steps to safeguard the collection, transmission, and storage of the data we collect.
All areas of our website are protected with secure connections over “https” technology. Access to your personal data is password protected and we use secure server technology that implements Transport Layer Security (TLS) encryption to protect your sensitive data.
We also generate authorization tokens when you place an order with us using a credit or debit card. Only we can use the authorization token generated and since we only charge your card on dispatch, it is necessary for instances where part shipment of items is required e.g., to fulfill backorders. We never store your card details or security code in plain text.
Our systems are monitored for possible vulnerabilities and attacks, and we are continually looking to identify ways to further strengthen security in line with new technological advances and best practices.
Where your personal data may be processed
We store your data on secure servers in the USA. However, sometimes we will need to share your personal data with third parties and suppliers internationally; for example, when enquiring about a warranty or repair outside of the USA, we’ll need to transfer your personal data between countries to enable us to supply the goods or services you’ve requested. If we do this, our contracts stipulate the standards they must follow at all times, and we have procedures in place to ensure your data receives the same protection as if it were being processed inside the USA or EU.
International Orders
By using our services or providing your personal data to us, you expressly consent to the processing of your personal data by us or on our behalf within the USA. You have the right to ask us not to process your data in certain ways, and if you do so, we will respect your wishes.
Any transfer of your personal data will follow applicable laws and we will treat the information under the guiding principles of this Privacy Policy.
Your rights over your personal data
If you choose to share personal data with DVR Technology Developments you have rights relating to your personal information. You have the right to request:
- Information about the collection and use of your personal data (as outlined in this Privacy Policy or by ).
- Access to the personal data we hold about you, free of charge, in most cases.
- The correction of inaccurate, out of date, or incomplete personal data held about you. In most cases, you can access your own information directly and update yourself. But you can also contact us to do this.
- Your personal information to be erased, not processed, or collected where there is no good reason for us to continue processing it. Otherwise known as `the right to be forgotten`.
- We stop using your personal data for direct marketing (either through select or all channels).
- We stop any content-based processing of your personal data after you have withdrawn your consent.
- We transfer or port elements of your data either to you or another service provider.
- A review of any decision made based solely on automatic processing of your data.
- Complain to the data protection regulator (see contacting the regulator).
If we choose not to action your request, we will explain to you our reasons for refusal.
Checking your identity
We may need to request specific information from you as a security measure. This is to confirm your identity and prevent personal information from being disclosed to any person who has no right to receive it.
Time limit to respond
We aim to respond to all legitimate requests within one month. Occasionally it may take us longer if your particular request is complex or you have made a number of requests.
Updating your direct marketing preferences
There are several ways you can stop direct marketing communications from us:
- Click the unsubscribe or edit preferences link in any email
- If you have an account, sign in and visit the My Account area
- With a direct request, by email, telephone, or in-store.
When editing your preferences, you will have the option to select the types of marketing you receive and by what means. You can of course opt to unsubscribe from all direct marketing communications. Please note there may be a small delay in updating your preferences until our systems fully update.
Deleting information and deactivation of accounts
You may request that your account be deleted by email, telephone, or in-person. Once deleted, your data, including previous order history, cannot be reinstated.
Retention of information
When we collect or process your personal information, we will only keep it for as long as it is necessary to provide our services to you and to comply with our legal and contractual obligations.
At the end of that retention period, your data will be either deleted or anonymized. In the latter scenario, the data will be used in a non-identifiable way for statistical and business planning purposes.
Example retention periods
For purposes such as tax, accounting, and warranty we will keep a record of all orders placed with us for the legally required duration of seven years.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy Policy. You should exercise caution and look at the privacy statement applicable to the website in question.
Contacting the regulator
If you wish to make a complaint about the way we handle your personal data, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you may contact the relevant data protection regulators in your country of residence.
Contact us
If you have any questions about this Privacy Policy, please contact our Data Protection Officer who will be pleased to help you.
Call us:
+1-727-954-3433
Write to us:
Data Protection Officer
DVR Technology Developments LLC
4499 126th Ave N
Clearwater
Florida 33762
USA